If you are a user of AdSense on your blog/website and have performed any kind of research into how to get the most income from the ads, you will no doubt have come across the “less is more” agrument.
The thought process behind this strategy is that the fewer the number of ads placed on a page, (generally) the higher the income. This could be because advertisers are bidding more to appear in the ad space available, it could be because there is decreased ad blindness or it could be something else completely.
An advocate of the “less is more” option is jbayabas. He has experimented with AdSense and started a thread on Webmaster World about his experience. He initially had 3 AdSense ad units on his page and decided to remove 2 of them. Doing so has seen his income almost triple.
Further posters to the thread have expressed similar findings, but there are others who have not seen such increases using the less is more strategy. This goes to show that what works for one website may not work for another. To make the most from the Google AdSense program you need to experiment on your own website to see what works for you.
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