Google is now including longer, more detailed descriptions on its search results pages for search phrases that include three or more words. The idea is to show the words which have been searched for in more context and allow the searcher to make a more informed decision about which link to follow.
The example phrase used by Google is “earth’s rotation axis tilt and distance from sun”. Google says:
A normal-length snippet wouldn’t be able to show you the context for all of those words, but with longer snippets you can be sure that the first result covers all those topics. In addition, the extra line of snippets for the third result shows the word “sun” in context, suggesting that the page doesn’t talk about Earth’s distance from the sun:
Original Post : Two new improvements to Google results pages
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